RED THREAD THINKING IS…
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THE BOOK 
Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation demonstrates for the first time how to uncover new connections among observations, experiences, facts, and feelings you didn’t realize were linked, to generate brilliant insights and successful, money-making innovations" |
AUTHOR 
DEBRA KAYE is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. A frequent commentator on American Public Radio’s “Marketplace” and contributor to Fast Company, she is partner at innovation consultancy Lucule and former CEO of TBWA\Italy. |
WHAT THEY’RE SAYING 
Susan Cain, author of “QUIET: The Power of Introverts in a World That Can’t Stop Talking” said “Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm.” |
